Born in Firenze, Italy in 1919, the Negroni bears the name of Count Camillo Negroni who mixed his Italian heritage with a fondness for gin acquired in London to create one of the world’s most perfect cocktails. Herb & Lou’s version integrates Campari’s bitter aroma of herbs and spicy cherry-orange flavor with the sweet tang of London Dry Gin. That convergence is amplified, enriched and modernized by a strong focus on the fundamental Wormwood characteristics of Torino (red) vermouth. Additional extractives soften and invigorate as they generate a distinctive experience certain to conjure the Count’s original delight at his creation.
Step 1. Freeze a box of The Oliver.
Step 2. Pop open as many cubes as needed.
Step 3. Drop cubes into a shaker or glass, pairing 1 cube + 1 shot (1.5oz) of your favorite spirit or seltzer.
Step 4. Shake or Stir until completely dissolved, and enjoy your Unclassic Negroni with Wormwood Extracts.
Filtered Water, Invert Sugar, Crystalline Fructose, Natural Flavors, Fruit & Vegetable Juice (for Color), Citric Acid, Beta-Carotene (for Color), Wormwood Powder, Sodium Benzoate & Potassium Sorbate (as Preservatives), Quinine.
The thing about Oliver is that he never seemed pretentious when divulging the vast array of information that he had about architecture, opera, literature or, really, anything Italian. A classically-trained scholar, Oliver’s salt and pepper beard and tortoise-shell spectacles disguised the inner gusto that was displayed when he was behind the wheel of his beloved Alfa Romeo Sport Cabriolet. He was a gifted chef, bore great reverence for the bold wines of Piedmont, and employed his enviable garden to craft homemade bitters and digestivos that inspired Herb and Lou.